One of the biggest errors that advertisers in the Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.
Tag Archives: yellow page advertising for law firms
10 Top Ways to Improve Your Yellow Pages Ad : For Personal Injury Lawyers and Other Yellow Pages Advertisers
The result you are seeking from your yellow pages ad is a perfectly qualified person calling you and only you, knowing that you are offering exactly what they are looking for. Sounds easy, but many law firms investing hundreds of thousands of dollars get this wrong year after year.
Here are your ten tips. Look at your ad and see if you are doing it right.
Once upon a time a nasty little flea challenged an elephant to a duel, but the elephant didn’t notice and it made the flea angry. But who cares about the feelings of a nasty little flea?
The advertiser who understands their prospect’s emotional state wins. There are many “emotional” categories of Yellow Pages ads. Ads for funeral homes come to mind. A person in a state of grief who does not know who to call flips through the Yellow Pages in that tragic time and sees nothing but self-serving ads. If one advertiser understood the mindset of that person, and built an ad around them, it would skyrocket the response. I know, because I’ve done it.
Albert Einstein once said, “A mind stretched by a new idea can never return to its old shape.”
Get ready to stretch your mind.
If you think advertising in the Yellow Pages is not right for your law firm, you may be right. But not so fast.
Did you used to run a big double truck, but then the response fell off year over year and finally you got out while the getting was good? Or, are you one of the many who are thinking of pulling the plug, but are more concerned about what you may lose than what you are not now getting?