So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:
Killer Strategy #2: Understand their “Journey to Justice
I am sure that by now you are scrutinizing your ad with a magnifying glass! Is there anything about it that would get you onto the “list of one” of a majority of prospects?
I want to ask you a simple, and hopefully, not too insulting question. Is there any chance in hell, based on your current ad, that a person could reasonably conclude that you are the ONLY law firm they want to deal with? Forget how much you love your name and slogan or the picture of you standing in front of your law books or the picture of your building or the lurid 4-color shots of car wrecks or the laundry list of matters you can handle.
My next series of blog posts are intended specifically for personal injury lawyers. If you are a personal injury lawyer, read this information carefully. You might just knock five or ten years off your learning curve in one shot.
I will teach you how to use your Yellow Pages ad to catch the big cases you’ve been seeking for years. You are about to learn about an elusive type of ad you have long suspected must exist, but never knew where to look for it.
What Is Marketing?
The first thing you need to understand about marketing is what it is and what it is not. Many personal injury lawyers I know have been led around by the nose by various experts — and non experts such as yellow pages directory sales reps — for years. That’s a great way to stay confused.
The purpose of this brief post is to get you thinking in the right direction so your BS detector is fine tuned. So, to start, what is marketing?