One of the biggest errors that advertisers in the Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.
Tag Archives: marketing for personal injury lawyers
So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:
Killer Strategy #2: Understand their “Journey to Justice
I want to ask you a simple, and hopefully, not too insulting question. Is there any chance in hell, based on your current ad, that a person could reasonably conclude that you are the ONLY law firm they want to deal with? Forget how much you love your name and slogan or the picture of you standing in front of your law books or the picture of your building or the lurid 4-color shots of car wrecks or the laundry list of matters you can handle.