Tag Archives: marketing for personal injury lawyers

Looking At Your Yellow Pages Ad Through a Brand New Lens

look--- One of the biggest errors that advertisers in the  Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.

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INSIDE OUT MARKETING SECRETS: Successful Lawyer/Law Firm Marketing Secrets: Part 2

So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:

Killer Strategy #2: Understand their “Journey to Justice

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How a Personal Injury Lawyer Can Connect With An Injured Person Through Their Yellow Pages Ad

I told you how emotions play a pivotal role in any buying decision. Today let me start the discussion with another invaluable secret.

People are Silently Begging To Be Led

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How do you get to the "list of one"?

I want to ask you a simple, and hopefully, not too insulting question. Is there any chance in hell, based on your current ad, that a person could reasonably conclude that you are the ONLY law firm they want to deal with? Forget how much you love your name and slogan or the picture of you standing in front of your law books or the picture of your building or the lurid 4-color shots of car wrecks or the laundry list of matters you can handle.

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Filed under attorney, business philosophy, law firm marketing, lawyer marketing, personal injury marketing