One of the biggest errors that advertisers in the Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.
Tag Archives: marketing for personal injury firms
Looking At Your Yellow Pages Ad Through a Brand New Lens
Contradictory Thinking in the Minds of Personal Injury Lawyers who Advertise in the Yellow Pages
Lawyers are thinkers. They make distinctions, advance arguments, refute arguments, gather facts, make presentations, negotiate settlements.
It’s work that requires rigor, and a degree of mental acuity.
The Ultimate Secret to Increasing Referrals for Personal Injury Law
Do you know the secret key to “referrability”?
(WARNING: What I’m about to tell you is so powerful you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.
INSIDE OUT MARKETING SECRETS: Successful Lawyer/Law Firm Marketing Secrets: Part 2
So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:
Killer Strategy #2: Understand their “Journey to Justice
Should a Law Firm Produce Their Own Yellow Pages Ad?
I am sure that by now you are scrutinizing your ad with a magnifying glass! Is there anything about it that would get you onto the “list of one” of a majority of prospects?
Marketing From the Heart 