Tag Archives: marketing for personal injury firms

Looking At Your Yellow Pages Ad Through a Brand New Lens

look--- One of the biggest errors that advertisers in the  Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.

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Filed under advertising, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising

Contradictory Thinking in the Minds of Personal Injury Lawyers who Advertise in the Yellow Pages

copycat Lawyers are thinkers. They make distinctions, advance arguments, refute arguments, gather facts, make presentations, negotiate settlements.

It’s work that requires rigor, and a degree of mental acuity.

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The Ultimate Secret to Increasing Referrals for Personal Injury Law

tm2Do you know the secret key to “referrability”?

(WARNING: What I’m about to tell you is so powerful  you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.

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Filed under advertising, attorney, business philosophy, law firm marketing, law firm referrals, lawyer marketing, lawyer referrals, personal injury marketing, referral marketing, referrals

INSIDE OUT MARKETING SECRETS: Successful Lawyer/Law Firm Marketing Secrets: Part 2

So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:

Killer Strategy #2: Understand their “Journey to Justice

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Should a Law Firm Produce Their Own Yellow Pages Ad?

I am sure that by now you are scrutinizing your ad with a magnifying glass! Is there anything about it that would get you onto the “list of one” of a majority of prospects?

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Filed under advertising, General marketing, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising