Tag Archives: legal marketing

Looking At Your Yellow Pages Ad Through a Brand New Lens

look--- One of the biggest errors that advertisers in the  Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.

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10 Top Ways to Improve Your Yellow Pages Ad : For Personal Injury Lawyers and Other Yellow Pages Advertisers

photo_652_20080907 Are you a double truck law firm yellow pages advertiser? Or, are you a tiny quarter column advertiser? No matter, here’s a quick check list you can use to see if you are on track…or way off the mark.

The result you are seeking from your yellow pages ad is a perfectly qualified person calling you and only you, knowing that you are offering  exactly what they are looking for. Sounds easy, but  many law firms investing hundreds of thousands of  dollars get this wrong year after year.

Here are your ten tips. Look at your ad and see if you are doing it right.

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Lawyers Get Emotional About Yellow Pages Advertising

marketing-emotion The advertiser who understands their prospect’s emotional state wins. There are many “emotional” categories of Yellow Pages ads. Ads for funeral homes come to mind. A person in a state of grief who does not know who to call flips through the Yellow Pages in that tragic time and sees nothing but self-serving ads. If one advertiser understood the mindset of that person, and built an ad around them, it would skyrocket the response. I know, because I’ve done it.

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How do you get to the "list of one"?

I want to ask you a simple, and hopefully, not too insulting question. Is there any chance in hell, based on your current ad, that a person could reasonably conclude that you are the ONLY law firm they want to deal with? Forget how much you love your name and slogan or the picture of you standing in front of your law books or the picture of your building or the lurid 4-color shots of car wrecks or the laundry list of matters you can handle.

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Should You Cancel Your Law Firm’s Yellow Pages ad?

yellow page advertising If you think advertising in the Yellow Pages is not right for your law firm, you may be right. But not so fast.

Did you used to run a big double truck, but then the response fell off year over year and finally you got out while the getting was good? Or, are you one of the many who are thinking of pulling the plug, but are more concerned about what you may lose than what you are not now getting?

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The 4 Big Dog Errors That Are Costing You Big Time

There are several common and costly errors lawyers and law firms make in their marketing. I will address a few of them here and comment on them before I go on to recommending a few powerful, proven strategies that you can implement right away.

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Inside Out Marketing Secrets

What Is Marketing?

marketing and communication The first thing you need to understand about marketing is what it is and what it is not. Many personal injury lawyers I know have been led around by the nose by various experts — and non experts such as yellow pages directory sales reps — for years. That’s a great way to stay confused.

The purpose of this brief post is to get you thinking in the right direction so your BS detector is fine tuned. So, to start, what is marketing?

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