Category Archives: lawyer marketing

Looking At Your Yellow Pages Ad Through a Brand New Lens

look--- One of the biggest errors that advertisers in the  Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.

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Why Your Yellow Pages Ad Response Sucks

yellow page advertising for personal injury lawyers You’re not alone. Every month, personal injury lawyers across America and around the world cut a big check for their directory ads — be they double trucks, back pages, full color process pages or even quarter page ads. And the same questions linger in every mind.

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Contradictory Thinking in the Minds of Personal Injury Lawyers who Advertise in the Yellow Pages

copycat Lawyers are thinkers. They make distinctions, advance arguments, refute arguments, gather facts, make presentations, negotiate settlements.

It’s work that requires rigor, and a degree of mental acuity.

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Yellow Pages Secrets for Personal Injury Lawyers: How to Dominate the Shrinking Rump

Start with the right objective:

Strategy Execution There is a completely different and much more effective way for personal injury law firms to advertise in the Yellow Pages. You can take a double truck and fill it with bullet points and agonize about how much bold and how big the type. Or you can get strategic.

Do you even know what that means…in the context of communicating value?

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The Ultimate Secret to Increasing Referrals for Personal Injury Law

tm2Do you know the secret key to “referrability”?

(WARNING: What I’m about to tell you is so powerful  you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.

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INSIDE OUT MARKETING SECRETS: Successful Lawyer/Law Firm Marketing Secrets: Part 2

So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:

Killer Strategy #2: Understand their “Journey to Justice

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10 Top Ways to Improve Your Yellow Pages Ad : For Personal Injury Lawyers and Other Yellow Pages Advertisers

photo_652_20080907 Are you a double truck law firm yellow pages advertiser? Or, are you a tiny quarter column advertiser? No matter, here’s a quick check list you can use to see if you are on track…or way off the mark.

The result you are seeking from your yellow pages ad is a perfectly qualified person calling you and only you, knowing that you are offering  exactly what they are looking for. Sounds easy, but  many law firms investing hundreds of thousands of  dollars get this wrong year after year.

Here are your ten tips. Look at your ad and see if you are doing it right.

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Filed under advertising, attorney, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising