Category Archives: General marketing

Podcast: 3 Questions you need to answer to ensure an effective marketing campaign

Marketing is a simple concept, it is all about communicating value. How do you make an effective marketing campaign? Listen to this podcast and learn how!

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Filed under advertising, business philosophy, General marketing

Podcast: How to be a marketing genius in one minute flat

Who said marketing was difficult? Listen to my suggestions and become a marketing genius in one minute FLAT!

Before you play this podcast, make sure you already have your pen and paper ready, this surely is a marketing crash course!

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Should a Law Firm Produce Their Own Yellow Pages Ad?

I am sure that by now you are scrutinizing your ad with a magnifying glass! Is there anything about it that would get you onto the “list of one” of a majority of prospects?

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Filed under advertising, General marketing, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising

The Secret to Yellow Pages Dominance

Albert Einstein once said, “A mind stretched by a new idea can never return to its old shape.”

Get ready to stretch your mind.

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Filed under advertising, General marketing, Marketing Audit, yellow pages advertising

The 4 Big Dog Errors That Are Costing You Big Time

There are several common and costly errors lawyers and law firms make in their marketing. I will address a few of them here and comment on them before I go on to recommending a few powerful, proven strategies that you can implement right away.

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Filed under advertising, attorney, business philosophy, Direct Marketing, General marketing, law firm marketing, lawyer marketing

Inside Out Marketing Secrets

What Is Marketing?

marketing and communication The first thing you need to understand about marketing is what it is and what it is not. Many personal injury lawyers I know have been led around by the nose by various experts — and non experts such as yellow pages directory sales reps — for years. That’s a great way to stay confused.

The purpose of this brief post is to get you thinking in the right direction so your BS detector is fine tuned. So, to start, what is marketing?

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Filed under advertising, Direct Marketing, General marketing, personal injury marketing