Liz Heyland is a Canadian entrepreneur.
Category Archives: Direct Marketing
What Is Marketing?
The first thing you need to understand about marketing is what it is and what it is not. Many personal injury lawyers I know have been led around by the nose by various experts — and non experts such as yellow pages directory sales reps — for years. That’s a great way to stay confused.
The purpose of this brief post is to get you thinking in the right direction so your BS detector is fine tuned. So, to start, what is marketing?