Category Archives: Direct Marketing

About Liz Heyland

Liz Heyland is a Canadian entrepreneur.

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Filed under business philosophy, Direct Marketing

What Makes a Great Headline?

As a professional copywriter, I’ve received a lot
of training. There’s a ton of testing that has gone
into creating the body of distinctions that any
good copywriter knows.

The biggest one is and has always been and will
always be, “The Headline is 80% of the ad”.

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Filed under advertising, Direct Marketing, Uncategorized

You Just Proved Bench Advertising Works!

This is a perennial  dumb ad.

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Filed under advertising, Direct Marketing, Uncategorized

“Newsletters” is a tired medium

Newsletters don’t work like they used to.

The format overwhelms the content. It looks the same as last
time and I already read it last time.

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Filed under advertising, blogging, Direct Marketing

The 4 Big Dog Errors That Are Costing You Big Time

There are several common and costly errors lawyers and law firms make in their marketing. I will address a few of them here and comment on them before I go on to recommending a few powerful, proven strategies that you can implement right away.

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Filed under advertising, attorney, business philosophy, Direct Marketing, General marketing, law firm marketing, lawyer marketing

Inside Out Marketing Secrets

What Is Marketing?

marketing and communication The first thing you need to understand about marketing is what it is and what it is not. Many personal injury lawyers I know have been led around by the nose by various experts — and non experts such as yellow pages directory sales reps — for years. That’s a great way to stay confused.

The purpose of this brief post is to get you thinking in the right direction so your BS detector is fine tuned. So, to start, what is marketing?

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Filed under advertising, Direct Marketing, General marketing, personal injury marketing