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Category Archives: business philosophy
(WARNING: What I’m about to tell you is so powerful you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.
So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:
Killer Strategy #2: Understand their “Journey to Justice
I want to ask you a simple, and hopefully, not too insulting question. Is there any chance in hell, based on your current ad, that a person could reasonably conclude that you are the ONLY law firm they want to deal with? Forget how much you love your name and slogan or the picture of you standing in front of your law books or the picture of your building or the lurid 4-color shots of car wrecks or the laundry list of matters you can handle.
I once walked the Peloponnese to raise money for a Canadian
charity called Sleeping Children Around the World. I was looking
for a feat of daring and endurance to take on before a big change
I was about to undertake… called marriage.
That was August 1993.