Category Archives: business philosophy

Podcast: 3 Questions you need to answer to ensure an effective marketing campaign

Marketing is a simple concept, it is all about communicating value. How do you make an effective marketing campaign? Listen to this podcast and learn how!

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The Ultimate Secret to Increasing Referrals for Personal Injury Law

tm2Do you know the secret key to “referrability”?

(WARNING: What I’m about to tell you is so powerful  you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.

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Filed under advertising, attorney, business philosophy, law firm marketing, law firm referrals, lawyer marketing, lawyer referrals, personal injury marketing, referral marketing, referrals

INSIDE OUT MARKETING SECRETS: Successful Lawyer/Law Firm Marketing Secrets: Part 2

So you want to be a successful personal injury lawyer, but don’t know where to start? Well, it’s not always about lawyer marketing. I’ve already given you the first tip a couple of days ago, now here goes the second part of this series:

Killer Strategy #2: Understand their “Journey to Justice

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How do you get to the "list of one"?

I want to ask you a simple, and hopefully, not too insulting question. Is there any chance in hell, based on your current ad, that a person could reasonably conclude that you are the ONLY law firm they want to deal with? Forget how much you love your name and slogan or the picture of you standing in front of your law books or the picture of your building or the lurid 4-color shots of car wrecks or the laundry list of matters you can handle.

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Christmas Song for Kids’ Bedkits

I once walked the Peloponnese to raise money for a Canadian
charity called Sleeping Children Around the World. I was looking
for a feat of daring and endurance to take on before a big change
I was about to undertake… called marriage.

That was August 1993.

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About Liz Heyland

Liz Heyland is a Canadian entrepreneur.

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The 4 Big Dog Errors That Are Costing You Big Time

There are several common and costly errors lawyers and law firms make in their marketing. I will address a few of them here and comment on them before I go on to recommending a few powerful, proven strategies that you can implement right away.

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