Category Archives: yellow pages advertising

information on the use of the yellow pages in advertising your business

Looking At Your Yellow Pages Ad Through a Brand New Lens

look--- One of the biggest errors that advertisers in the  Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.

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Why Your Yellow Pages Ad Response Sucks

yellow page advertising for personal injury lawyers You’re not alone. Every month, personal injury lawyers across America and around the world cut a big check for their directory ads — be they double trucks, back pages, full color process pages or even quarter page ads. And the same questions linger in every mind.

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Yellow Pages Secrets for Personal Injury Lawyers: How to Dominate the Shrinking Rump

Start with the right objective:

Strategy Execution There is a completely different and much more effective way for personal injury law firms to advertise in the Yellow Pages. You can take a double truck and fill it with bullet points and agonize about how much bold and how big the type. Or you can get strategic.

Do you even know what that means…in the context of communicating value?

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10 Top Ways to Improve Your Yellow Pages Ad : For Personal Injury Lawyers and Other Yellow Pages Advertisers

photo_652_20080907 Are you a double truck law firm yellow pages advertiser? Or, are you a tiny quarter column advertiser? No matter, here’s a quick check list you can use to see if you are on track…or way off the mark.

The result you are seeking from your yellow pages ad is a perfectly qualified person calling you and only you, knowing that you are offering  exactly what they are looking for. Sounds easy, but  many law firms investing hundreds of thousands of  dollars get this wrong year after year.

Here are your ten tips. Look at your ad and see if you are doing it right.

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The Find Engine…Don’t Make Me Laugh! Stop It! You’re Killing Me!

Once upon a time a nasty little flea challenged an elephant to a duel, but the elephant didn’t notice and it made the flea angry. But who cares about the feelings of a nasty little flea?

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Video: How Effective is Your Personal Injury Law Firm Yellow Page Ad?

If you are a personal injury lawyer and you’ve bought a page in the directory, how do you know that your yellow page advertisement is effective? Here’s the first of a series of videos I will be creating. I hope to teach you how to use your Yellow Pages ad to catch the big cases you’ve been seeking for years.

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Should a Law Firm Produce Their Own Yellow Pages Ad?

I am sure that by now you are scrutinizing your ad with a magnifying glass! Is there anything about it that would get you onto the “list of one” of a majority of prospects?

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