One of the biggest errors that advertisers in the Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.
Category Archives: yellow pages advertising
Start with the right objective:
There is a completely different and much more effective way for personal injury law firms to advertise in the Yellow Pages. You can take a double truck and fill it with bullet points and agonize about how much bold and how big the type. Or you can get strategic.
Do you even know what that means…in the context of communicating value?
10 Top Ways to Improve Your Yellow Pages Ad : For Personal Injury Lawyers and Other Yellow Pages Advertisers
The result you are seeking from your yellow pages ad is a perfectly qualified person calling you and only you, knowing that you are offering exactly what they are looking for. Sounds easy, but many law firms investing hundreds of thousands of dollars get this wrong year after year.
Here are your ten tips. Look at your ad and see if you are doing it right.
Once upon a time a nasty little flea challenged an elephant to a duel, but the elephant didn’t notice and it made the flea angry. But who cares about the feelings of a nasty little flea?
If you are a personal injury lawyer and you’ve bought a page in the directory, how do you know that your yellow page advertisement is effective? Here’s the first of a series of videos I will be creating. I hope to teach you how to use your Yellow Pages ad to catch the big cases you’ve been seeking for years.