One of the biggest errors that advertisers in the Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.
Category Archives: advertising
Marketing is a simple concept, it is all about communicating value. How do you make an effective marketing campaign? Listen to this podcast and learn how!
Who said marketing was difficult? Listen to my suggestions and become a marketing genius in one minute FLAT!
Before you play this podcast, make sure you already have your pen and paper ready, this surely is a marketing crash course!
It’s work that requires rigor, and a degree of mental acuity.
Start with the right objective:
There is a completely different and much more effective way for personal injury law firms to advertise in the Yellow Pages. You can take a double truck and fill it with bullet points and agonize about how much bold and how big the type. Or you can get strategic.
Do you even know what that means…in the context of communicating value?
(WARNING: What I’m about to tell you is so powerful you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.