Category Archives: advertising

Looking At Your Yellow Pages Ad Through a Brand New Lens

look--- One of the biggest errors that advertisers in the  Yellow Pages consistently make is thinking it’s about THEM. You think your ad is about you. You think you’ve paid all this money so it’s your chance to puff out your chest and brag about how great you are.

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Filed under advertising, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising

Why Your Yellow Pages Ad Response Sucks

yellow page advertising for personal injury lawyers You’re not alone. Every month, personal injury lawyers across America and around the world cut a big check for their directory ads — be they double trucks, back pages, full color process pages or even quarter page ads. And the same questions linger in every mind.

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Filed under advertising, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising

Podcast: 3 Questions you need to answer to ensure an effective marketing campaign

Marketing is a simple concept, it is all about communicating value. How do you make an effective marketing campaign? Listen to this podcast and learn how!

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Filed under advertising, business philosophy, General marketing

Podcast: How to be a marketing genius in one minute flat

Who said marketing was difficult? Listen to my suggestions and become a marketing genius in one minute FLAT!

Before you play this podcast, make sure you already have your pen and paper ready, this surely is a marketing crash course!

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Contradictory Thinking in the Minds of Personal Injury Lawyers who Advertise in the Yellow Pages

copycat Lawyers are thinkers. They make distinctions, advance arguments, refute arguments, gather facts, make presentations, negotiate settlements.

It’s work that requires rigor, and a degree of mental acuity.

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Filed under advertising, attorney, law firm marketing, lawyer marketing, personal injury marketing

Yellow Pages Secrets for Personal Injury Lawyers: How to Dominate the Shrinking Rump

Start with the right objective:

Strategy Execution There is a completely different and much more effective way for personal injury law firms to advertise in the Yellow Pages. You can take a double truck and fill it with bullet points and agonize about how much bold and how big the type. Or you can get strategic.

Do you even know what that means…in the context of communicating value?

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Filed under advertising, attorney, law firm marketing, lawyer marketing, personal injury marketing, yellow pages advertising

The Ultimate Secret to Increasing Referrals for Personal Injury Law

tm2Do you know the secret key to “referrability”?

(WARNING: What I’m about to tell you is so powerful  you could blink and miss it. If nothing else, read this story closely because it reveals a principle that you will not find written about or discussed anywhere else.

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Filed under advertising, attorney, business philosophy, law firm marketing, law firm referrals, lawyer marketing, lawyer referrals, personal injury marketing, referral marketing, referrals