Newsletters don’t work like they used to.
The format overwhelms the content. It looks the same as last
time and I already read it last time.
I got this insight sitting in the bath with a stack of mail. I paid
about a G-note for a stock tip sheet a few years ago. And I
couldn’t bother to read it because it looked the same as last
It leaves you with the challenge of coming up with great
I personally prefer news. If something seems new and
current and exciting, then I will more than glance it.
If something looks like the thing which comes every
week or every month at this time, I tend to devalue it.
So I get my clients to send bulletins and updates and
newsflashes rather than newsletters.
Tom St. Louis