Category Archives: Direct Marketing

by | October 8, 2008

About Liz Heyland

Liz Heyland is a Canadian entrepreneur.

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by | October 3, 2008

What Makes a Great Headline?

As a professional copywriter, I’ve received a lot of training. There’s a ton of testing that has gone into creating the body of distinctions that any good copywriter knows. The biggest one is and has always been and will always … Continue reading →

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by | October 2, 2008

You Just Proved Bench Advertising Works!

This is a perennial  dumb ad.

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by | February 21, 2006

“Newsletters” is a tired medium

Newsletters don’t work like they used to. The format overwhelms the content. It looks the same as last time and I already read it last time.

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by | February 20, 2006

The 4 Big Dog Errors That Are Costing You Big Time

There are several common and costly errors lawyers and law firms make in their marketing. Continue reading →

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Filed under advertising, attorney, business philosophy, Direct Marketing, General marketing, law firm marketing, lawyer marketing

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by | February 15, 2006

Inside Out Marketing Secrets

What Is Marketing? The purpose of this brief post is to get you thinking in the right direction so your BS detector is fine tuned Continue reading →

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Filed under advertising, Direct Marketing, General marketing, personal injury marketing

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